Rac-Station
Summary
We Crafted a Symbol of Innovation: Branding Rac-Station’s Groundbreaking Product
Design
Category:
Visual Identity
Date:Mar 25, 2024
Client
Rac-Station
Project Date
2024
Roles
Visual Identity
Industry
Home Improvement
Innovations
Created a logo suite that is scalable and adaptable, a 3D icon that has multiple purposes, and visual enhancements to make a cohesive and memorable visual identity
Opportunity
The Rac-Station is a new product coming to market, and they needed a scalable visual identity that grabbed the attention of their target market.
Solution
The visual identity of Rac-Station is the foundation of the brand's strong presence in the market of versatile work equipment. Inspired by the multifunctional capabilities of Rac-Station’s signature product, our visual representation echoes the innovation and flexibility synonymous with the brand. By maintaining a unified and compelling brand image, this visual identity enhances Rac-Station’s marketing endeavors and underscores its ability to evolve, paving the way for seamless growth and expansion.
a bold typeface with a unique modern curve was chosen. This curve is echoed in their 3D product icon, seamlessly replacing the "a" in the logo. The icon cleverly transforms into an "R" when rotated, reinforcing the brand identity.
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